We met JJ Ramberg, host of MSNBC’s Your Business, a television show dedicated to issues affecting small business owners, at a conference back in July. To make our Diva Entrepreneur Series extra special, we asked JJ to come up with five questions she would ask you if you were on her show.
Today our female entrepreneur is Galia Gichon, an independent personal financial expert with more than 14 years of experience in financial services, including nearly 10 years on Wall Street and an MBA in Finance from Fordham University. Galia is the Founder of Down-to- Earth Finance and Author of “My Money Matters,” a boxed that helps you conquer your money fears and gain overall financial clarity. See how Galia answered JJ’s five questions:
1. What does your company do and why did you start it?
We offer independent financial planning, coaching and education dedicated to women. We do not sell any investments or manage any money but instead help clients harness their personal finance potential.
2. Like all female business owners, you seem to be doing a lot all at once, how do you handle it?
I’m very organized. I make a to-do list every morning. I prioritize by responding to clients first! I am constantly using my calendar for scheduling writing, time to be alone, time to be with family. I’m trying to email 2 -3 times a day so my time doesn’t just fly away….
3. What advice would you give other women who want to start their own business?
Create a marketing plan. I probably didn’t focus on that as much when I started my business. Focus on having, ideally, a year’s worth of expenses saved, so you don’t have to worry about paying your bills but can instead focus on growing your business. Don’t do it alone – find a community to share, support and grow with.
4. What was your biggest struggle/setback and how did you overcome it?
I started my company before I had children. I just assumed that I would continue without missing a beat after I had them. I did not take into account there was no maternity leave nor anyone to help me cover my clients and keep my business running initially. For my second child, I was more organized and hired a few key people to help me and also put less pressure on myself.
5. What’s the one big thing you want to tell us about the future of your company?
My business has primarily been about in-person individual client appointments. While I will always meet with clients one-on-one, I am looking for opportunities to create a more global community and reach woman all over the US and the world!